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How to Use AR Animation to Elevate Your Animation Career

ben marvazi 2020

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Unlocking the Potential of Your Animation Career with AR Animation

In the realm of technology and digital art, few advancements have been as transformative as Augmented Reality (AR). AR has swiftly transitioned from a futuristic concept to a present-day reality. Its impact is being felt across a multitude of industries, from healthcare and real estate to education and, notably, animation.

By overlaying digitally created images or 3D objects onto our physical environment, AR animation creates a hybrid experience that is richer and more interactive than traditional animation. This opens up a world of possibilities, from creating more engaging narratives to developing interactive educational content and even revolutionizing medical training.

In this blog, we'll delve deep into what AR animation is, why it should matter to you as an animator, and how it's already changing the landscape of various industries.

We'll explore how learning AR animation can diversify your skills, attract higher-paying projects, and unleash unprecedented creative freedom. We'll also look at real-world applications of AR animation that are transforming how we train medical professionals, sell properties, and educate the next generation.

Cover GIF by Warner Archive via GIPHY

Types of AR Animation

shiny tubes floating as AR against a real-life dusk scene

GIF by KhyatiTrehan via GIPHY

As with all forms of animation, there are several types of AR animation.

  1. Markerless Augmented Reality: Uses GPS or digital compass software commonly found on commercial cell phones. It's often used for navigation.
  1. Marker-Based Augmented Reality: Is similar to markerless AR, but utilizes a camera and a visual marker, such as a QR code, to generate an image when sensed by the reader.
  1. Projection-Based Augmented Reality: Projects artificial light onto real-world surfaces.
  1. Superimposition-Based Augmented Reality: Replaces the view of an object with an augmented version of the same object.

Why Animators Should Care About AR Animation

Skill Diversification: The Competitive Edge in AR Animation

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GIF by sahlooter via GIPHY

In an industry as dynamic and ever-changing as animation, staying ahead of the curve is crucial for long-term success. Learning AR animation can be your ticket to staying relevant in this competitive landscape. When you add AR animation to your skill set, you're not just learning a new technique; you're opening doors to entirely new genres and formats of storytelling.

For instance, traditional 2D and 3D animations are staples in the industry, but AR animation brings an interactive layer that neither can offer. This interactivity can be particularly useful in applications like gaming, where user engagement is paramount.

Moreover, as more industries begin to see the potential of AR, from advertising to healthcare, the demand for skilled AR animators is likely to rise. Therefore, diversifying your skills to include AR animation not only makes you more marketable but also prepares you for future industry shifts.

Creative Freedom: Unleashing Your Imagination with AR Animation

a girl opening her brain to reveal a starry universe inside

GIF by Fran Borzea via GIPHY

If you're in the animation field, chances are you have a creative spirit that thrives on innovation and imagination. AR animation offers a playground for your creativity like no other. Unlike traditional animation, which is confined to a screen, AR animation interacts with the real world, offering endless possibilities for innovation.

Imagine creating an animation that can be superimposed on a real-world scene. Or consider the educational applications, where your animations could bring historical events to life in a classroom. AR animation allows for a level of engagement and interactivity that is unattainable with traditional animation techniques.

In essence, AR animation frees you from the limitations of a two-dimensional screen, allowing you to create experiences rather than just images. This opens up a new realm of creative possibilities, from interactive storytelling to real-world problem-solving, that can set your work apart in a crowded market.

By embracing AR animation, you're not just adopting a new skill; you're investing in a future where animation transcends traditional boundaries, offering richer experiences, higher financial rewards, and unparalleled creative freedom.

Higher Paying Projects: The Financial Upside of Mastering AR Animation

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GIF by SpongeBob SquarePants via GIPHY

One of the most compelling reasons to delve into AR animation is the financial benefits it can bring. AR projects often require a deeper understanding of both animation and technology, making them more complex to produce. This complexity is usually reflected in the project budgets, which tend to be higher than those for traditional animation projects.

On top of that, AR animation has the power to add value to a wide range of industries. For example, in the medical field, AR can be used to create simulations for surgical training. In the automotive industry, it can offer virtual tours of vehicle interiors and exteriors.

As you master AR animation, you position yourself as a specialist in a niche yet rapidly growing field, making you more attractive to clients who are willing to pay a premium for your expertise.

Potential Applicability of AR Animation in Various Industries

Whether you're adding AR animation to your skillset or applying for jobs in the sector, it's important to know just how applicable it is in industries that use traditional animation services a lot. Although AR is used in fields like retail, gaming, and architecture, it is useful to consider its potential in areas like the medical and educational industries.

AR Animation in the Medical Industry

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GIF by Walt Disney Animation Studios via GIPHY

The medical industry is one of the sectors that stand to benefit immensely from AR animation. Traditional methods of medical training often involve cadavers or 2D models, which, while useful, have their limitations. AR animation can revolutionize this by creating highly detailed and interactive 3D models of human organs, tissues, and even entire biological systems.

For example, medical students could use AR animation to virtually view a model of the human heart. This can provide a deeper understanding of anatomical structures, something that is crucial for surgical training.

AR animation can also be a robust tool for patient education. Doctors could use AR to show a patient what a surgical procedure will look like, using it to put them at ease. This can help alleviate patient anxiety and improve informed consent processes.

Making AR Animation Learning an Educational Experience

an animation of a book against purple and yellow elements

GIF by Sociality Squared via GIPHY

The educational sector is ripe for disruption by AR animation. Traditional teaching methods often rely on textbooks and lectures, which, while effective to some extent, can sometimes fail to engage students fully. AR animation can transform the educational experience by making it more interactive, immersive, and engaging than a traditional animation video.

For instance, in a biology class, students could explore the cellular structure of a plant or animal through AR animation, zooming in to see the function of each organelle. In history lessons, AR could bring historical events to life, allowing students to explore a virtual battlefield or historical site, complete with animated figures enacting key events.

AR Animation—The Next Frontier

a spiral of reflective elements in space

GIF by via GIPHY

AR animation is not just a trend; it's the future of the animation industry. Whether you're a seasoned animator or just starting, integrating AR animation into your skill set can offer numerous benefits, from higher-paying projects to creative freedom. 

For freelance animators looking to diversify their portfolio, AR animation offers a lucrative avenue that's ripe for exploration. It’s a multidisciplinary field that combines elements of storytelling, graphic design, and software development. Mastering it could set you apart in an increasingly competitive market, attracting clients who are willing to pay a premium for this specialized service or add an important skill when job hunting

For those who own or manage animation studios, the implications are even more profound. AR animation can be a unique selling point that distinguishes your studio from competitors.

If you're an aspiring animator or studio owner looking to take your passion to the next level, consider joining the Animation Business Accelerator Program. With on-demand video lessons, live mentorship calls, and a supportive community, you'll gain the tools and knowledge to thrive in the animation industry. Check out our Animation Business Accelerator Program and our blog on How to Start an Animation Studio to kickstart your animation career today.

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